Every year, Gucci has designed a different
handbag with 25% of the retail price proceeds to UNICEF.
(shown above: Sukey Bag, La Pelle Guccissima
sold between: 4.15.10-2.28.11)
Gucci Joy Bag: 2009
Yesterday's issue of WWD announced the official Gucci Children's wear Line debut on Thursday at the Pitti Bimbo Trade Fair in Florence. In a sense, Gucci is pledging $1 Million for UNICEF's Schools for Africa Program, their strive is to increase childrens' access to basic education. Altogether within Gucci's six years of association with the organization, they have reached over $8 Million. In the past, Gucci Creative Designer Frida Giannini had designed exclusive accessory collections to benefit UNICEF campaigns. Giannini had visited Malawi last November and saw the difficult conditions faced by the children of sub-Suharan Africa and realized how many Americans take their lives for granted. The children's wear line will be available in Gucci stores, online at Gucci.com, and in specialty and department stores starting this November. The line includes apparel, accessories, and footwear. They are split into two groups; ages 0 to 24 months and 2 to 8 years.
Now as for our next shopping spree; Gucci anyone? Now that's a win-win in my eyes.