I recently read through the June issue of Allure, finding Editor-in-Chief, Linda Wells letter from the editor "Love Letter." Allure is now among one of the many mags that have moved on to the technology world- allowing the digital magazine to come to life. Especially the fact that Allure is a magazine focused on beauty, the iPad App definitely benefits the reader to explore all the behind-the-scenes videos and process on how to apply make up. In the May issue, the Allure's digital issue allowed the reader to view the model Hana Soukupova's hair ideas in a three dimensional view. Wells writes, "I love the iPad, but not because of the gigabytes or silicon or whatever is stuffed into its aluminum case. I love it because of the words, images, and ideas it projects." I completely agree...and to those who thought the industry of fashion magazines is dying, well here is news to you- it is only growing!
June Cover of Allure