Wednesday, November 21, 2012

Through The Lens

We are at a point where wearing glasses is no longer considered nerdy, but actually cool. Thank you to those Williamsburg hipsters and celebrities sporting over sized grandpa specs, we can see clearly now the rain has gone. Antique inspired eye wear have hit it big, even those lucky ones with 20/20 vision are longing for non-prescriptive pairs. It has become a fashion essential; an accessory to complete the look for both men and women, young and old.

The trend has led greater opportunity in the optical world, allowing retailers to take advantage of the use of internet and selling glasses through the web. Buying a new pair of specs used to be an investment, having your eyes examined in the doctor’s office then choosing your frames wisely. It was an in-person process. Although the practice is still done today, there’s also the option to shop virtually. Warby Parker is one of the first eye wear companies to start the revolution of offering an alternative to expensive eye wear with prescription glasses and sunglasses starting at $95 a pop, “a fraction of the price.” The company holds a strong belief in philanthropy; for every pair of glasses sold, another pair is given to someone in need. How does the process of purchasing glasses through Warby Parker work? Glasses can either be purchased in their showroom or through the web. The customer can choose up to five frame styles, which will be sent to their doorstep. They have five days to try-on a decide which fits best. From there, the customer can order the frame they prefer, with their eye doctor’s prescription consent. Easy enough?

39 Dollar Glasses is another inexpensive eye wear website to add to the list. The eCommerce site also offers complete prescription glasses and sunglasses. As mentioned from The Wall Street Journal, “The frames that fit our testers the best came from”

Simply put, offers the same type of service online, including in-home try on, but includes greater amount of larger brands. The prices range from low to high, with free shipping both ways and free 30 day returns. Additionally, specialty glasses such as 3D, computer, and gaming. And it doesn’t hurt to say that wearing glasses easily makes you look smarter. See for yourself, it will be a witty decision.

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